http://jackiehai.com/2009/07/31/whats-in-a-song-lessons-in-value-for-the-news-industry/ Jackie Hai's blog on multimedia, business, and community education Sat, 13 Feb 2010 20:31:29 +0000 http://wordpress.org/?v=2.9 hourly 1 http://jackiehai.com/2009/07/31/whats-in-a-song-lessons-in-value-for-the-news-industry/comment-page-1/#comment-2451 Should news site charge for ad-free experience | Save the Media Mon, 10 Aug 2009 00:12:43 +0000 http://jackiehai.com/?p=1095#comment-2451 [...] Jackie Hai, of Convergence Commons, resurrects the iTunes model revenue idea but adds a twist. She notes that it might work for news if the news sites supply information that “adds meaning to people’s lives, facilitates socially enjoyable experiences, and/or provides useful information that solves a problem.” (You’ll remember the main complaint about the iTunes idea when it first surfaced a while back was that a news story isn’t something people want to read again and again the way they might replay their favorite song. I think Jackie’s point is that it could work if news site didn’t sell the story per se, but sold something that had more repeat value. I’m not totally sure what that is, but I agree that news sites need to get beyond thinking of news as their product. – Gina Follow me on Twitter. [...] [...] Jackie Hai, of Convergence Commons, resurrects the iTunes model revenue idea but adds a twist. She notes that it might work for news if the news sites supply information that “adds meaning to people’s lives, facilitates socially enjoyable experiences, and/or provides useful information that solves a problem.” (You’ll remember the main complaint about the iTunes idea when it first surfaced a while back was that a news story isn’t something people want to read again and again the way they might replay their favorite song. I think Jackie’s point is that it could work if news site didn’t sell the story per se, but sold something that had more repeat value. I’m not totally sure what that is, but I agree that news sites need to get beyond thinking of news as their product. – Gina Follow me on Twitter. [...]

]]>